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Mutual of Omaha Launches New Program to Support Aging in Place

Partnership with The Helper Bees features online program with home-based care and support services, educational materials and care advisors


Mutual of Omaha has launched a new wellness program called Better Living Longer to support long-term care policyholders who prefer to maintain independence at home as they age.


Better Living Longer offers simple, convenient access to a variety of home-based care and support services, educational materials and a care advisor to help policyholders navigate their unique care journey. Mutual of Omaha developed the online program in conjunction with The Helper Bees, a mission-driven company focused on empowering aging in place through its digital solutions and human-centered engagement.


“We are pleased to offer our long-term care policyholders a program that emphasizes health, safety and overall well-being to support them along the aging journey,” said Maureen Griffin, vice president of individual claims at Mutual of Omaha. “This program provides guidance in accessing care and support services in their community at all stages of aging, to better plan for long-term care needs. We believe these resources will help empower our customers to remain healthy, independent and safe as they age well in place.”


By logging in to Mutual of Omaha’s secure customer portal, long-term care customers now have direct access to The Helper Bees’ website, where they can find:

  • A resource library with information on aging

  • A marketplace of vetted providers that allows policyholders to explore and purchase a variety of in-home services

  • An expert guide to help navigate the policyholder’s unique needs and goals, identify interventions, and provide personalized action plans

“Aging in place is hard,” said Char Hu, CEO of The Helper Bees. “Our Care Concierge Program, including the Aging-in-Place Marketplace, reduces the burden on the caregiver and care recipient by connecting them directly with a network of vetted service providers. This type of support is what older adults want and need – and this is what Mutual of Omaha is delivering.”

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