The Business of Aging Well™
Welcome to SeniorTrade, the media platform dedicated to The Business of Aging Well™. We curate content for senior living providers, suppliers, developers, and investors who are interested in leading innovations for later life.
The abundance of human and financial capital focused on older people is sure to bring exciting innovation. Experts predict a shake out of legacy players, with new entrants disrupting the status quo with new technology, housing, services and products. New models of senior living will satisfy the Boomer consumer with a shift from service provision and institutional care, to creating person-centered, vibrant communities filled with purpose, growth, and inclusion.
Our promise is to stay on top of the “Who, What, When, and How”. Working with our SeniorTrade Advisory Board, we will deliver the most relevant content.
We need your help!
Join us as a Guest Blogger by submitting provider and supplier news, new development, and innovations to email@example.com. We will promote your story in SeniorTrade Brief, our bi-monthly e-newsletter.
NANCY GRIFFIN, FOUNDER & CONTENT DIRECTOR
Nancy's 3 decades of experience marketing hospitality and wellness brands began with a Masters in Hospitality Management from Cornell University. A visionary entrepreneur, she founded SpaTrade, the first online community for spa professionals, and SpaExec, top-tier regional buyers events hosted at luxury resorts. The companies were sold to Questex Media Group in 2008 and Griffin joined as Executive Director of Content.
In 2010, Griffin founded Contento Marketing, a boutique PR and business development firm for wellness brands. Shifting focus to senior living in August 2020, Griffin launched Glowing Older - a weekly business podcast featuring interviews with experts on life’s “third act.” She is dedicated to advancing innovative solutions for aging well.
Ravi aims to change the model of eldercare with the integration of revolutionary technologies like Conversational AI, Robotics and Passive Monitoring. Dedicated to driving innovation and creating compassion and dignity in the workplace, he is on the advisory board of CyberSeniors and a mentor with startup accelerator Silver Moonshots.
National Director of Resident Programs at Senior Lifestyle
Jessica has been leading programs for older adults for over 18 years, and is a Certified Therapeutic Recreation Specialist (CTRS), Certified Laughter Yoga Instructor, and graduate of the ICAA Leader in Wellness Management Program.
Principal, Foster Strategy, LLC
Helen launched Foster Strategy, LLC in 2008, and as principal and lead consultant, she collaborates with a select group of clients to envision and execute wholly new approaches to community development and resident life. Helen’s clients include some of the nation’s most innovative community developers and operators, including Rancho Mission Viejo and Willow Valley Communities.
Founder & CEO
of Cozy Home Community™
Matt is founder of the Boomer Project, Institute for Tomorrow and a former Madison Avenue advertising executive, interactive marketer and futurist. He has been featured on NBC, CBS, CNBC, The New York Times, The Wall Street Journal, and NPR.