top of page
SeniorTrade Two seniors doing yoga in a park


The Business of Aging Well™

SeniorTrade is a media platform dedicated to The Business of Aging Well™. We curate content for senior living and aging services providers interested in leading innovations for later life. Our focus is on showcasing solutions to satisfy the Boomer consumer and person-centered, vibrant housing models filled with purpose, growth, and inclusion for older adults. Visit to sign up for the twice monthly Brief delivered to your inbox.

Join us as a Guest Blogger by submitting provider and supplier news, new development, and innovations to

Nancy Griffin signature
Griffin_Nancy smaller.jpg



Nancy has three decades of experience marketing hospitality and wellness brands, beginning with a Masters in Hospitality Management from Cornell University. A visionary entrepreneur, she founded SpaTrade, the first online community for spa professionals, and SpaExec, top-tier regional buyers events hosted at luxury resorts. The companies were sold to Questex Media Group in 2008 and Griffin joined as Executive Director of Content.


In 2010, Griffin founded Contento Marketing, a boutique PR and business development firm for wellness brands. Shifting focus to senior living in August 2020, Griffin launched Glowing Older - a weekly business podcast featuring interviews with experts on life’s “third act.” She is dedicated to advancing innovative solutions for aging well.

Ravi Bala

Ravi Bala

AgeTech Evangelist

Ravi aims to change the model of eldercare with the integration of revolutionary technologies like Conversational AI, Robotics and Passive Monitoring. Dedicated to driving innovation and creating compassion and dignity in the workplace, he is on the advisory board of  CyberSeniors and a mentor with startup accelerator Silver Moonshots.

  • LinkedIn
Wendy Bosalavage

Wendy Bosalavage
President and CRO, LIVunLtd.

LIVunLtd. provides custom wellness experiences for residential and commercial buildings, hotels, and senior living. Wendy’s goal is to increase property values through facilities and services that enable healthy lifestyles.

  • LinkedIn

Jessica Daily
National Director of Resident Programs at Senior Lifestyle

Jessica has been leading programs for older adults for over 18 years, and is a Certified Therapeutic Recreation Specialist (CTRS), Certified Laughter Yoga Instructor, and graduate of the ICAA Leader in Wellness Management Program.

  • LinkedIn
Jessica Daily, Senior Lifestyle

Matt Thornhill
Founder & CEO
of Cozy Home Community

Matt is founder of the Boomer Project, Institute for Tomorrow and a former Madison Avenue advertising executive, interactive marketer and futurist. He has been featured on NBC, CBS, CNBC, The New York Times, The Wall Street Journal, and NPR.

  • LinkedIn
Matt Thornhill, Cozy Home Community

Meet the SeniorTrade Advisory Board

bottom of page