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ZNest.com Acquires Odom Senior Care, NBA Star Lamar Odom Assumes Role as Chief Creative Officer

Cutting-edge SaaS platform joins forces with two-time NBA champ & former reality TV star to elevate senior living search experience for families, operators


In a groundbreaking deal that brings fresh perspectives to senior living search solutions, ZNest.com, an innovative internet platform that simplifies the way families find senior living options, acquired Odom Senior Care, which was launched by two-time NBA Champion and former reality TV star Lamar Odom earlier this year to provide referral services for senior care.

“Both organizations strive to provide transparency in the opaque world of senior living, aiming to connect families with senior living facilities that fit their personal needs.”

As part of the deal, Odom will assume the position of Chief Creative Officer at ZNest.com where he will play a pivotal role using his personal experiences to educate, empower and engage families looking for quality senior living facilities for their loved ones with operators who understand and can meet these unique needs.


Odom embarked on a mission to demystify the complex world of senior living and care after recognizing the challenges families face when searching for quality, affordable care solutions. Inspired by Odom’s 96-year-old grandmother, Odom Senior Care was built on the foundational premise of making the daunting task of choosing the right senior care a straightforward and transparent process in Southern California.


ZNest.com, founded by Bennett Kim as a heartfelt tribute to his parents, mirrors a similar ethos and mission. Kim, who serves as CEO, envisioned ZNest.com as a national resource, aiding families in navigating through the intricate web of senior living and care options, always with the welfare and dignity of older adults at its heart.


“It became abundantly clear that ZNest.com and Odom Senior Care not only share similar visions but are also driven by parallel missions rooted deeply in personal family experiences,” said Kim, who has two decades of senior housing experience and a longtime personal mission to democratize information about the senior housing industry. “Both organizations strive to provide transparency in the opaque world of senior living, aiming to connect families with senior living facilities that fit their personal needs.”


“We have the same goals so it just made sense for us to work together,” Odom added.

The acquisition combines the strengths and expertise of both organizations under one unified banner – ZNest.com. In addition to Odom, his experienced management team will help ZNest.com, where they will integrate their marketing expertise with Kim’s innovative strategies to reshape and enhance the senior living industry.


ZNest.com is on track to unveil its consumer-facing website this coming January, featuring a wealth of insights, resources and user-friendly tools. Together, ZNest.com and Odom Senior Care will forge a new path, simplifying, demystifying and humanizing the process of selecting senior housing, ensuring that families can easily secure the quality, respectful care their loved ones deserve. Currently, operators can claim a profile and list their facilities on the site by visiting ZNest.com.

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