COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance of taking care of their health and wellbeing. Recent predictions from McKinsey in their new report Wellness in 2030 indicate that consumers are most interested in six wellness categories: health, fitness, nutrition, appearance, sleep, and mindfulness.
McKinsey experts—Manish Chopra, Eric Falardeau, Scott Hayton, Jessica Moulton, Anna Pione, and Emma Spagnuolo—envision the future of each of those categories and the implications for companies:
Health According to Mckinsey associate partner Anna Pione, the future of wellness will see consumers take their health into their own hands. She envisages “offerings that let consumers triage their own medical issues” becoming increasingly more mainstream. As part of this, Pione believes devices and technology from the doctor’s office will be integrated into the home. Fitness Bricks and mortar fitness businesses are here to stay, predicts Eric Falardeau, partner in McKinsey’s Montréal office. He also anticipates that the future of fitness will feature an increasing amount of technology to help people track their fitness progress. Nutrition Consumer habits and relationships with food are shifting, as more people are becoming more aware of the impact of our diet on our short-term and long-term health. Jessica Moulton, senior partner at McKinsey’s London outpost, thinks the reduction in sugar and an increase in sustainable eating will be two major trends going forward. Appearance Emma Spagnuolo, a partner in McKinsey’s New Jersey office, anticipates that beauty retailers will expand their offering to keep up with new consumer demands and procedures like injectable services or clinical treatments will become more commonplace and easier to access. Sleep Sleep technology will continue to be a hot wellness trend in 2030, according to Scott Hayton, associate McKinsey partner in Toronto. In his opinion, future innovation in the field could lead to sleep performance data being used to inform and best optimize our routines and daily capabilities, such as diet and exercise.
Mindfulness
“I believe that mindfulness – and the pursuit of mindfulness – will become an essential aspect of how we live our lives,” says Manish Chopra, senior partner in McKinsey’s New York office. He feels that by 2030, mindfulness will be more deeply ingrained into people’s routines via wearables and tech, allowing for digital yoga or meditation sessions throughout the day.