• Nancy Griffin

Honor Announces Launch of Honor Expert




The new digital and mobile platform to help older adults and families navigate aging issues follows Honor’s acquisition of Home Instead and recent $370 million funding.


Honor Technology announced the launch of Honor Expert, an online and mobile service to deliver solutions to meet the needs of aging adults and their families. The platform will revolutionize the way older adults and their families maintain independence in aging by helping navigate products and services that achieve personalized aging goals.


Honor Expert – which currently has 14 national partners including Amazon Business, Best Buy, SelectRX, and Freshly – allows older adults and their families to easily call a dedicated toll-free number or start an online chat to ask questions about major aging-related topics, such as health and wellness, care planning, and home management. From there, users are directed to educational resources, tools, and products and services from the partners that address whatever aging issue they are facing.


In addition to the online portal, Honor Expert provides human interaction by allowing users to call the helpline and connect directly with a professional social worker, removing the friction and frustration that families often face when researching problems and seeking solutions. The platform transforms care for older adults around the world by creating better access to answers and concrete resolutions for every aging need.


“Now, more than ever, seniors and their loved ones are looking for guidance on how to navigate aging-related concerns. We’re answering the call, literally, and partnering with some of the best in the business to address obstacles to care and deliver real, tangible solutions,” said Seth Sternberg, CEO and co-founder of Honor. “Navigating health issues and solutions as people age is a massive pain point for our clients around the world, and through the Honor Expert service, we’re enabling seniors and their loved ones to more quickly and easily identify aging-related challenges and find solutions before they escalate into larger problems.”


Seventy-five percent of those 65 and older report being internet users, according to Pew Research Center, which found the gap between the oldest and youngest groups of adults in internet use was 56 percentage points in 2000 and has decreased to 24 points in 2021.


As older adults increasingly leverage online tools in their everyday lives, Honor’s platform empowers both seniors and their families to virtually find resources and solutions to the myriad problems facing the aging generation. Instead of seeking help from a variety of places, Honor Expert provides a one-stop shop for seniors and their families to receive help directly from social workers, gerontologists, and aging advocates and get connected with services on a national scale.


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