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  • Writer's pictureNancy Griffin

AgeTech Collaborative™ from AARP Announces Winter 2023 Cohort

Startups will experience hands-on mentorship and community with like-minded entrepreneurs over the next eight weeks.


The AgeTech Collaborative™ from AARP has announced their new cohort of startups for Winter 2023. Over eight weeks, startups will experience hands-on mentorship and community with like-minded entrepreneurs and tap into a breadth of resources like consumer insight tools, subject matter expertise, growth marketing services, UI/UX design guidance, unique cohort-only events, and more.


Winter 2023 Cohort:


Addition Wealth is a financial wellness company that empowers employees to make smart, informed financial decisions. By partnering with companies who bring Addition Wealth on as a benefit, employees get access to financial professionals, digital tools, and resources to navigate their personal finances with confidence. Addition supports employees through decisions including saving for retirement, paying off student loans, buying homes, and more.


Advosense is developing intelligent solutions for the care of older adults, starting with incontinence.


Betterleave is a digital health platform on a mission to deliver grief care services to millions. Betterleave is the first platform to provide preneed, immediate need and loss navigation with mental health services. Partnering across industries, we aim to become the leading platform that delivers grief therapy & loss-inclusive care for every journey–from spouse loss, pregnancy loss, pet loss & more.


Blazing Audio combines mid-air haptics technology with optics to create responsive and tactile holographic projections to build a remote virtual training and rehabilitation solution that allows physical therapy (PT) to be performed remotely with touch. We bring the control of access to high quality physical therapy and rehabilitation services common to those 50+. What now requires a trip to a PT clinic, can be done from the comfort of their location (no more traveling to inaccessible locations) and available on demand, 24/7.


Candoo Tech is the leading provider of tech support and training specifically designed for older adults to help them stay safe, independent and connected. The company was founded by entrepreneur Liz Hamburg in 2019 and has been providing services to older adults and their families directly as well as with senior living communities, senior centers, government agencies, health plans and hospitals.


Elderhood is a new kind of service for older adults offering enriching activities and vibrant community in inspired settings.


FraudFindr is a SaaS platform for investigating financial exploitation, the fastest-growing form of older adult abuse worldwide. Upload financial records and get instant insights on suspicious patterns and transactions that may indicate fraud.


Givers is a banking app built to reduce the financial stress of family caregiving. For the 53M Americans caring for loved ones out of pocket, the Givers dedicated debit card is a financial tool that automates access to family caregiver savings, support, and coordination.


Homecare Hub is creating small, high-quality 2-12 person care homes on-demand for seniors at 30% lower cost than traditional nursing home options through a turnkey, scalable, tech-enabled system that matches patients by characteristics such as language, care needs, etc. Homecare Hub is creating this distributed network of high-quality, hyperlocal, small care homes through its Airbnb-like host & senior housing technology platform.


Hydro Gummy is water you can eat — hydration through delicious, fruit-flavored bites. Unlike traditional gummy supplements, Hydro Gummy is packed with 90% water, lower in sugar, and enhanced with nutrients and natural fruit flavors. We make hydrating enticing, convenient, and fun!


Journey is an age-inclusive digital therapy mobile app for sleep improvement and longevity.


Miicare’s AI platform helps care providers measure and maximize preventative health outcomes for older adults at home. The team collaborated with older adults, their families, and caregivers to design a value-based solution that transforms the home setting into a place where they can live safely, healthily, and happily while remaining connected to their loved ones and communities. Their digital home health coach, Monica, guides older adults to age actively in a personalized way to promote healthy aging and prevent health decline instead of merely reacting when it's too late.


NestWell Health is a digital health solution empowering older adults to age safely in their homes. Our telehealth platform connects older adults with occupational therapists for personalized home safety planning, supported by our marketplace of aging-in-place products and services. Our mission is to help older adults achieve their forever homes just as they pictured them.


To be eligible for the program, startups must enter an AgeTech Collaborative™ from AARP sponsored pitch event and be selected to pitch. Startups are selected that best exemplify AARP’s mission to empower people to choose how they live as they age and show potential business growth. Learn about upcoming pitch events.

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