SeniorTrade Blog
The Business of Aging Well™


AARP, Amazon, Google, and Walmart Launch National Elder Fraud Coordination Center
Nonprofit brings together law enforcement, industry, government, and academia to strengthen efforts against fraud targeting older adults....

Equitage Ventures Closes Inaugural $47.3 Million Tech Investment Fund
Equitage Ventures , a venture capital firm focused on the senior care and healthcare sectors, has announced the final close of its...

The Helper Bees Secures $35 Million to Expand Aging-in-Place Platform
Series C Funding, Led By Centana Growth Partners, Earmarked for Medicaid Expansion and Payment Innovation The Helper Bees , a technology...







BetterAge Receives $2.5 Million SBIR Grant From National Institute on Aging
Funds to Transform Older Adult Well-Being Through Innovative Web-based Platform After a rigorous selection process, BetterAge has been...

Growing Bolder® and OTT Advisors Launch Active Lifestyle Streaming Platform for Adults 50+
The world’s first active lifestyle streaming platform for adults 50+.is now free 24/7 at Watch.GrowingBolder.com. Growing Bolder, a...


Homeowner Services Startup Birdwatch Secures $3M+ in Seed Funding
Funding accelerates hospitality-first “PropCare” approach to integrated home services and maintenance Birdwatch PBC is a tech and...

