SeniorTrade Blog
The Business of Aging Well™

K4Connect and Zinnia Partner to Enhance Resident Engagement through Research-Driven Wellness Content
K4Connect partners with Zinnia to bring calming video content for residents with Alzheimer’s and related dementias, all in the K4TV and...




AARP, Amazon, Google, and Walmart Launch National Elder Fraud Coordination Center
Nonprofit brings together law enforcement, industry, government, and academia to strengthen efforts against fraud targeting older adults....

Equitage Ventures Closes Inaugural $47.3 Million Tech Investment Fund
Equitage Ventures , a venture capital firm focused on the senior care and healthcare sectors, has announced the final close of its...

The Helper Bees Secures $35 Million to Expand Aging-in-Place Platform
Series C Funding, Led By Centana Growth Partners, Earmarked for Medicaid Expansion and Payment Innovation The Helper Bees , a technology...







BetterAge Receives $2.5 Million SBIR Grant From National Institute on Aging
Funds to Transform Older Adult Well-Being Through Innovative Web-based Platform After a rigorous selection process, BetterAge has been...

Growing Bolder® and OTT Advisors Launch Active Lifestyle Streaming Platform for Adults 50+
The world’s first active lifestyle streaming platform for adults 50+.is now free 24/7 at Watch.GrowingBolder.com. Growing Bolder, a...
