Circa 463 minAre Boomers Still America's Most Valuable Market Segment?Opportunities Abound for Marketers Who Target Older Americans In 2012, A.C. Nielsen published a white paper titled, Boomers: Marketers’...
Paul Flowers4 minThe Happiest Consumer SegmentIn her book, The Age Tech Revolution, Keren Etkin mentions a 2019 study by the British Office of National Statistics that labels 65-79...