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  • Writer's pictureNancy Griffin

UpsideHōM Rebrands as Upside & Launches Upside+ Offering Additional Care Support

Updated: Sep 19, 2022

As Upside continues to expand in markets across the country, the company has announced the addition of Upside+ for residents in need of higher levels of care and support for ADLs (activities of daily living)

Upside (formerly UpsideHōM), the only fully managed living option for older adults in the U.S., today announced the launch of Upside+ – a revolutionary new product that offers enhanced care, resources and support for residents who require higher levels of assistance. With plans to expand into 100 new markets across the U.S. by the end of 2022, the South Florida-based company now supports Upside+ members with dedicated, on-site certified caregivers while promoting companionship, community engagement and more.

“From the start, we knew we wanted to grow with our members and part of that growth is adjusting to their needs as they age in our communities,” said Jake Rothstein, Upside co-founder and CEO. “Although housing plays a pivotal role in our business model, we are rebranding from UpsideHōM to Upside to reflect the scope of our offerings beyond providing just a home. We want to be an ‘aging’ company where our members can grow older with us while being able to access the resources and support that evolves with their needs.”

“With more than 30 percent of our members now requesting an extra layer of support and care, we focused on making sure we could meet their needs and keep them out of institutionalized settings,” adds Peter Badgley, Upside co-founder and COO. “This level of care support at this cost simply doesn’t exist in the market today outside of the ‘senior living facility.’ As we continue to focus on enhancing the quality of life for older adults, it was a natural next step to increase levels of senior care at Upside.”

The addition of Upside+ will provide members with a variety of resources including: everyday on-site care delivered by certified nursing assistants; non-clinical care management; referrals to top-tier physicians and specialists; chef-prepared meals; transportation; and more. Starting at $6,000 in the South Florida market, the program will include all rent and utilities, daily certified caregiver support, and on-site community events. Residents will be assigned a dedicated Care Manager and a certified caregiver to assist with their day-to-day needs – from safety checks and medication management to grocery delivery, pet care, light housework and even help with bathing and transferring.

Founded in response to the lack of quality options for independent seniors, Upside has created a brand new category of senior living within vibrant, traditional, amenity-rich apartment communities – as opposed to a purpose-built ‘senior living’ facility – with the ease of one-bill simplicity. Members interested in Upside+ will start the process like traditional Upside members – working with the team to find a luxury apartment in an area that they love and fits their lifestyle. The Upside team will help coordinate the move and then, once settled, connect the resident to their Care Manager and caregiver who will serve as their main points of contact to organize services, care and more.

Interested senior citizens and their families can visit for more information.



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