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SeniorTrade Blog

The Business of Aging Well™

Welcome to SeniorTrade, the media platform dedicated to The Business of Aging Well™. We curate content for senior living providers, suppliers, developers, and investors who are interested in leading innovations for later life.

The abundance of human and financial capital focused on older people is sure to bring exciting innovation. Experts predict a shake out of legacy players, with new entrants disrupting the status quo with new technology, housing, services and products. New models of senior living will satisfy the Boomer consumer with a shift from service provision and institutional care, to creating person-centered, vibrant communities filled with purpose, growth, and inclusion.

Our promise is to stay on top of the “Who, What, When, and How”. Working with our SeniorTrade Advisory Board, we will deliver the most relevant content.

We need your help!

Join us as a Guest Blogger by submitting provider and supplier news, new development, and innovations to We will promote your story in SeniorTrade Brief, our bi-monthly e-newsletter.

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Nancy Griffin is the Founder and Content Director of SeniorTrade. Her 25 years of experience marketing hospitality and wellness brands began with a Masters in Hospitality Management from Cornell University. A visionary entrepreneur, she founded SpaTrade, the first online community for spa professionals, and SpaExec, top-tier regional buyers events hosted at luxury resorts. The companies were sold to Questex Media Group in 2008 and Griffin joined as Executive Director of Content.


In 2010, Griffin founded Contento Marketing, a boutique PR and business development firm for wellness brands. Shifting focus to senior living in August 2020, Griffin launched Glowing Older - a weekly business podcast featuring interviews with experts on life’s “third act.” She is dedicated to advancing innovative solutions for aging well.

Jessica Daily

National Director of Resident Programs at Senior Lifestyle

Jessica has been leading programs for older adults for over 18 years, and is a Certified Therapeutic Recreation Specialist (CTRS), Certified Laughter Yoga Instructor, and graduate of the ICAA Leader in Wellness Management Program.

  • LinkedIn
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Diane Doster

Founder of Project Relevance

Project Relevance is a business-to-business advisory and collaborations company that engages with a number of wellness innovation companies. Diane is a passionate creator, connector and collaborator for living, aging and ending well.  

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Matt Thornhill

Founder & CEO

of Cozy Home Community™

Matt is founder of the Boomer Project, Institute for Tomorrow and a former Madison Avenue advertising executive, interactive marketer and futurist. He has been featured on NBC, CBS, CNBC, The New York Times, The Wall Street Journal, and NPR.

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Jill Vitale-Aussem, NHA, MMH President & CEO at

Christian Living Communities 

Jill Vitale-Aussem is author of Disrupting the Status Quo of Senior Living: A Mindshift. She has over 20 years of experience in senior living, and served as President and CEO of The Eden Alternative, an international non-profit organization focused on creating quality of life for older people and their care partners. 

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Meet the

Advisory Board

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Ravi Bala

AgeTech Evangelist

Ravi aims to change the model of eldercare with the integration of revolutionary technologies like Conversational AI, Robotics and Passive Monitoring. Dedicated to driving innovation and creating compassion and dignity in the workplace, he is on the advisory board of  CyberSeniors and a mentor with startup accelerator Silver Moonshots.

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